Feed on

Monthly Archive for September, 2010

Who Cares?

Organizational leaders, both professional and lay, become so ardent about their mission and core business that they begin to believe that EVERYONE will. So they don’t take the time to ask…who cares? And why should they? Can you get someone to care if they don’t? This is where the discipline of market segmentation comes in. […]

Read Full Post »

'Image Description'