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Tag Archive 'mission'

Under the Influence

WHO do you know? I ask that question a lot in my work. After all, fundraising and nonprofit management are all about creating and managing opportunity. When I go to my “Contacts” I realize that I do know an awful lot of people – and many of them are ones you would describe as quite […]

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Who Cares?

Organizational leaders, both professional and lay, become so ardent about their mission and core business that they begin to believe that EVERYONE will. So they don’t take the time to ask…who cares? And why should they? Can you get someone to care if they don’t? This is where the discipline of market segmentation comes in. […]

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